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ASA News

ASA’s new Recruiter Toolbox helps members enhance their recruitment

Project Talent.

Project Talent Recruiter Toolbox homepage

Image courtesy of ASA

November 19, 2024

Recently, ASA held a webinar for members to learn about the new and improved Recruiter Toolbox. The Recruiter Toolbox is an online repository containing a wide variety of assets that have been curated and are available to ASA members to augment their local talent recruitment.

In addition to making the Recruiter Toolbox more easily available to members via asa.net with a valid login, new assets have been added to assist members attract talent including articles, webinars and tools for job fairs and presentations.

The new Recruiter Toolbox home page includes recent articles related to talent acquisition in the PHCP/PVF industry along with FAQs and easy-to-navigate categories to get members to the resources they need quickly.

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New tools such as tested recruitment messaging, labor study results and resources to assist with job fair or job seeker presentations. These include talking points, brochure templates and tools to find local job fairs, trade schools, community colleges and CDL training programs to help members locate talent.

Here are five other ways ASA members can enhance their recruiting using the Recruiter Toolbox:

  1. Enhance your recruitment materials with industry-related stock photographs and illustrations. Nearly 2,000 images and illustrations are available and easily organized to find that perfect shot for a website, brochure or social media post. Members are also able to use the search function to find specific images such as ‘warehouse staff.
  2. Make sure internet search engines and job boards are seeing your job openings with pre-written job description templates. 28 pre-written industry job description templates using best practices to ensure the widest audience possible are available and can be customized for your company’s specific needs.
  3. Promote your company’s current openings using pre-made digital and print customizable advertisements. Whether you’d like to advertise that your company is hiring online, in print publications, on billboards or even bus stops, read-to-use and customizable files are available to easily create these ads.
  4. Extend your recruitment messaging into social media with ready-to-go templates. The various social media channels have different requirements and specifications for posts. Whether it’s Facebook, Twitter (X), Instagram or YouTube, templates are available in the Recruiter Toolbox.
  5. Level-up your recruiting with additional sources and guidance. Other resources to enhance your local efforts are available such as tested recruiting messaging for the PHCP/PVF industry, a checklist to determine the effectiveness of your company’s career website, and recordings of several how-to webinars on various industry-related recruitment topics.

ASA aims to provide the most useful and user-friendly resources in the Recruiter Toolbox. Throughout the Toolbox website, there are opportunities to provide feedback on individual assets or for general comments.

ASA members can access the Recruiter Toolbox at ASA.net or directly at recruitertoolbox.asa.net. Your ASA member login is required to get access to the Toolbox.

Project Talent is one of four mega goals included in the Association’s strategic plan. This goal includes the objective of developing and implementing a program to attract and grow the number of talented workers taking advantage of fulfilling career opportunities in the PHCP/PVF Industry.

KEYWORDS: American Supply Association PHCP-PVF industry skilled trades workforce development

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