Max Rohr has been appointed director of education and technical marketing, a newly created function within Caleffi North America. In this capacity, Rohr will lead the ideation, development and execution of Caleffi’s training platforms including the idronics design journal series, Coffee with Caleffi monthly webinars, Caleffi Academy field training and Ask Caleffi blog and podcasts. He will also ensure technical data, designer tools and installer information remains firmly integrated within the mainstream market communications of the company.

“A cornerstone to Caleffi success from the start has been our Excellence in Education," states Caleffi CEO Mark Olson,  The size and complexity of our programs and ambition to continue leading in compelling educational approaches justifies a singular focus”.  

“Our customers often express how valuable our training is," adds Vice President of Sales Roger Corrente. “ Max is now integral to continuing the creative education initiatives that help our sales and rep teams succeed.”  

After college Rohr interned at Caleffi headquarters in Italy for a year.  “It was an incredible opportunity to learn about manufacturing, shoulder-to-shoulder with a team that is so dedicated to quality control. Caleffi is committed to long-term employee development and that always stuck with me,” Rohr reminisced. 

Before rejoining Caleffi in 2020, Rohr spent five years at REHAU as marketing and academy manager (Leesburg, Virginia) and five years in outside sales with Shamrock Sales (Denver) and broadening his overall channel experience. He holds a bachelor’s degree in behavioral science and health from the University of Utah.