Recently, I walked into a spacious room reminiscent of a 1920s classroom that had been transformed into a meeting space. At the front, there stood a massive table surrounded by 12 chairs, all pointed towards a large whiteboard and a video camera. In just a few minutes, four designers, who were half my age, entered the room, impeccably dressed in a style fit for Vogue's Saturday edition, sporting big smiles. We settled down and delved into discussions about our products, and I was genuinely impressed by their enthusiasm for our cabinet hardware.
Let's be honest, cabinet knobs aren't typically the most memorable aspect of a major project. However, their eagerness to engage with the product and learn more about our brand turned our meeting into an entertaining and productive affair for everyone involved. As I was wrapping up, the conversation shifted from decorative hardware to this agency's discovery and specification process.