Sioux Center, Iowa-based Plumbing & Heating Wholesale is the perfect example of a business born out of true customer need. In the late 1970s three plumbing contractors — Leroy Plasier, Jerry Plasier and Dennis Walstra — identified a pain point in their Northwest marketplace: There was a significant amount of travel required in order to get their hands on supplies and products.
Setting out to solve this issue, the three joined forces with a salesperson for a nearby distributor, Dean Pfeil, and a new distribution company was born. Plumbing & Heating Wholesale was founded on the basis of serving customer needs, and it still lives by that mantra today, which is what has earned it Supply House Times’ 2023 Supply House of the Year Award.