We have heard it a thousand times, marketing is now a dialogue; it is no longer just simply post and pray. When we post to our websites, Facebook or Instagram, we can see how many people visit, who they are and which of our products and stories they like. This information helps us better understand both our new and loyal clients so we may reach them more effectively. Terrific! But that is only a small part of the dialogue. There are other interactions going on that are loaded with leads.
Your customers, whether they are trade businesses or homeowners, are also on social media and posting like crazy. They are proudly sharing their work and unique insights. Plus, each of those good customers are being followed by similar people with similar tastes. Social media is a treasure trove of information about your customers and future customers just waiting to be mined. It is all interconnected like a web; a world wide web.