Many businesses are pulled to yesterday … what made us relevant and profitable yesterday. The pace of change suggests that what made us relevant yesterday might not make us relevant tomorrow. What made us profitable yesterday might
not make us profitable tomorrow.

If status quo is the enemy, creativity and imagining what’s possible tomorrow is our friend and the engine of innovation. In a recent IBM study, just under 60% of CEOs cited creativity as the most important leadership quality, and in the World Economic Forum’s top 10 skills needed to thrive in 2020, creativity was among the top 10. What is funneling the creative energy within your business? Three quick ideas: Go visit your customers and listen to what they aren’t saying. They are dissatisfied in some ways … ways they might not be communicating to you. Second, expose yourself and teams to ideas outside of traditional sources. Look for ideas from other businesses and industries, and then Lift and Shift™ them into your business.

Access Dirk’s free Innovative Mindset assessment and receive a complimentary analysis that compares how you think and lead to the most innovative leaders in distribution at


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