ASA strives to provide members with leading education, business intelligence and advocacy programs so that they may remain leaders in the industry. An expanding area of value is diving deep within a member’s business and partner with them in elevating the capability of their teams and ultimately their profitability.

To help achieve that, connecting the industry’s leaders to share best practices with their peers and hear and learn from leading experts, is a powerful formula for success. ASA is excited to launch the newest brand in our family of trusted industry learning. CONNECT will feature in-person, topic-based education focused on one’s job responsibilities. CONNECT events are two-day programs that offer business insight in a way that is nimble and timely, making it easy for an attendee to take the knowledge back to the office and CONNECT to their daily work, while ultimately CONNECTing the dots with industry trends, topics and day-to-day business. Each program includes extensive sessions delivered by thought leaders as well as interactive best-practice roundtable sessions where attendees can gain insight and learn from peers on critical topics. Whether you are a seasoned veteran or an emerging leader in your field, attending CONNECT will enhance your career and profitability of your firm.


Sales and Marketing Optimization CONNECT

The Sales & Marketing Optimization CONNECT is designed for the sales and marketing professional looking to connect with thought leaders and fellow industry professionals to share best practices and gain insight on how to improve their sales and marketing performance.
Date: June 10-12
Location: Marriott Waterfront/ Baltimore, Maryland


Operational & Purchasing Excellence CONNECT

As the industry continues to be challenged by competitors such as Amazon, we must evolve and tap into the transformative potential of technology to drive smarter efficiencies into our industry and businesses. The goal of Operational & Purchasing Excellence CONNECT is to help improve operational and purchasing excellence by bringing together thought leaders and progressive industry professionals to explore the future of distributional operations, innovative practices and aligning solutions into a more efficient and profitable operation.
Date: July 17-19
Location: Omni Frisco
Hotel/Frisco, Texas


HR & Training CONNECT

Firms with a strong and engaging HR and training department have a competitive market advantage. The HR & Training CONNECT focuses on developing the ability of a company’s recruitment, training and retaining function through this dynamic line-up of thought leaders and best-practice sessions. In addition, this program offers ASA University users or those thinking about engaging ASA training materials into their training program the opportunity to network with other users on how they are employing the industry standard of training materials into their company’s performance-development programs.
Date: Aug. 6-8
Location: Renaissance Chicago O’Hare Suites/Chicago, Illinois


For more details on each CONNECT program, sessions and invited presenters, visit