From time to time, I like to profile a cutting-edge showroom that incorporates all the world-class components needed to succeed in our industry.
I introduce you to Immerse, a wholly owned subsidiary of St. Louis, Mo.-based Atlas Supply Co. Brothers Fred and Ben Suffian started Atlas in 1937 and in the late 1950s and early 1960s, sons Mike and Bob, started work there and grew the firm into a commercially-focused wholesale-distribution company.