Aurora, Ohio-based Luxury Products Group recently announced the approval of four new vendors that will offer LPG members an opportunity to further grow sales and attract their target customers, the buying group noted.

LPG is made up of more than 250 member showrooms throughout North America that offer premier luxury bath and kitchen products, hardware, lighting and appliances.

“I have never been more excited for the membership,” Director Jeff MacDowell said. “We are continuing to bring world-class vendor partners into the group and our members are using these products to help create the experiential shopping experience today’s consumers demand. We are growing rapidly as a group and offering programs that no other buying group has.”

Here is a look inside the group’s four newest vendors:

• Beyerle — This German-based hardware company was founded in 1995 and excels in engineering, quality and craftsmanship, it stated. Their offerings include barn-door hardware, shower-door hardware, base- bottom roller systems and pull handles in traditional, transitional and modern styles. National Sales Manager Mike Straw noted: “We are dedicated to supporting the trade professionals, offering price points for any budget and easy-to-quote hardware sets. Everything comes included in one kit with one SKU per kit. Our recently launched Pandora line comes with the Click & Safe anti-jump device which prevents trolleys from jumping off the track and is available in six finishes. Being part of LPG opens us up to the best showrooms in the industry, which helps us raise the bar as we continue to provide top-quality customer service and product-knowledge training in the field.”

For all LPG members, Beyerle offers a kickoff Special. Showrooms can take an additional 10% on all runway barn-door hardware kits stocked in Atlanta during the month of November for increased profits far and above the already great LPG discount, the buying group explained.

• Infinity Drain — Dedicated to manufacturing in the U.S., Infinity Drain prides itself on understanding what the domestic plumbing market needs and ensuring a smooth installation for contractors, it stated.  The company produces a broad selection of drain choices, including architectural and decorative linear drains, center drains, drains for outdoor applications, and commercial drains.  A growing part of its business is custom fabrication for commercial projects.

 “We are so driven to be a true partner to our customers,” Sales and Marketing Director Barbara Kratus said. “We want it to be easy for them to do business with us. And we’re constantly looking for ways to innovate and heighten our products, catalog and training. Educating showrooms, counter salespeople and contractors with training is huge when selling drains — especially linear drains. It’s important that we offer customers one-on-one support so they are comfortable selling our systems. Part of that is our robust CEU program that we work with wholesalers to host.”

• James Martin Signature Vanities — LPG members will enjoy including James Martin’s comprehensive collection of luxury vanities and tops in their showrooms, the buying group said. James Martin offers a unique lineup of some 3,500 different combinations of vanity cabinets and stone tops. James Martin is one of the fastest-growing vanity producers for the U.S. design community, and emphasizes building partner networks.

“Luxury Products Group has a terrific history of offering very fine manufacturers to its exceptional member base,” President Heath Malone said. “We believe this partnership will not only allow James Martin to grow along with LPG but it also ensures that our products are well represented in the marketplace as the members of LPG are among the best in the industry.”

• Modern Flames — As LPG members expand into new product categories and accessories to draw clients’ interest, the electric fireplaces made by Modern Flames are a natural fit, LPG stated. Modern Flames is an innovator in modern, contemporary electric fireplace design and technology, having launched in the U.S. in 2008. The product is a favorite of architects, designers, builders and homeowners because of its realistic look, affordable cost and ease of installation, LPG pointed out.

“LPG is an ideal fit for us,” General Manager Tom Foy said. “Our products are a natural fit with LPG showrooms’ niche and are very easy to sell because of their many benefits. No piping or ventilation is needed for installation, which makes it easier to install and also allows more options to choose from for their locations. They also don’t put out heat, so there is no worry about having a TV mounted above them, a toddler burning themselves touching the glass or even needing to open the windows to cool off. Lots of homeowners are choosing our models as the primary fireplace in their homes.”

To help educate LPG showrooms on their product, Modern Flames has a local salesforce that regularly puts on training sessions. It also offers LPG members an aggressive display allowance, and its updated catalog and literature makes it easy for showrooms and their clients to identify features, style and sizing of each product.

“We listen to our customers and work closely with them on new designs,” Foy said. “We’ve been a leader in innovation for this product and have much more in the works to bring to the market. It’s an ideal time for us to partner with LPG.”

Luxury Products Group was created in 2009 by the members of Omni Corporate Services as the avenue for members to network with like-minded people sharing ideas and challenges to expand their showroom businesses, as well as an opportunity to buy and sell products from a variety of showroom-oriented vendors worldwide. LPG is now a vertical under the IMARK Plumbing division.