Luxury Products Group announces new vendor partner
Bertch Cabinet Manufacturing has been selected as the newest kitchen cabinet vendor partner of Luxury Products Group. The Waterloo, Iowa-based company has been family-owned and -operated since 1977.
With its roots taking hold four decades ago in a converted family barn, Bertch is dedicated to the art of traditional cabinetmaking, and uses only the finest wood, furniture joints and exceptional finishes to create distinct products for the home and hospitality industry, the company explained. All of its products reflect a commitment to reforestation, recycling and a general respect for the environment, Bertch added.
Owner Gary Bertch is fond of saying, “Although this seems to be just a drawer box, each one needs to be the best drawer box you can build.”
Luxury Products Group is comprised of 250-plus member showrooms throughout North America that offer premier luxury bath and kitchen products, hardware, lighting and appliances. The group has experienced tremendous gains and launched numerous new member programs and benefits in the last 12 months, it noted. LPG Director Jeff MacDowell said the addition of Bertch cabinetry is the next step in providing LPG showrooms with complete kitchen offerings.
“This is such an exciting time for our membership,” MacDowell said. “We are committed to partnering with the highest-quality vendor partners. These are the type of products that enable our members to create the experiential shopping experience today’s consumers demand. The offerings we provide our members are unique in our industry and really set our members apart.”
Bertch is a totally integrated manufacturer, producing virtually all components in house. It has in excess of 1 million square feet of manufacturing space, filled with state-of-the-art equipment — and a workforce of more than 800 that possesses a solid Midwestern work ethic and pride in the products it produces, the company stated. Bertch manufactures a broad spectrum of stock, custom, framed and frameless construction in both wood and laminate cabinetry for the home. Bertch also delivers all its products across the U.S. with its own fleet of air-ride trailers.
“We make the best cabinets in the business,” said Jason Franck, Bertch business development manager. “Our products are designed and built to last for decades. Bertch is a family-owned business, much like LPG showrooms. Our owner is typically in his office before I am, and still there when I leave at night. He sets a great example for our entire team. Many employees have been here for multiple decades, which I think speaks volume about our leadership and the type of environment they’ve created. I feel confident that we can provide a quality product for LPG members that will help them increase sales, and in turn Bertch’s sales as well.”
Bertch is highly regarded for its corporate commitment to quality, community and environment, LPG stated. Over the years Bertch has distributed tens of thousands of trees to associates and school children as part of an ongoing reforestation effort. They also partner with surrounding school communities to promote and educate future generations in reforestation, recycling and general respect for the environment.
LPG hosts its annual Showplace Expo Jan. 23-25, at the Hyatt Regency Grand Cypress in Orlando. Bertch, along with all of LPG’s approved vendors, will be on hand to meet with LPG showroom owners and staff to discuss plans and programs for the year ahead.
LPG was created in 2009 by the members of Omni Corporate Services, as the avenue for members to network with like-minded people sharing ideas and challenges to expand their showroom businesses, as well as an opportunity to buy and sell products from a variety of showroom-oriented vendors worldwide. LPG now is a vertical under the IMARK Plumbing division.