Buying group meetings offer ASA opportunities
Distributors attending the most recent buying group meetings were extremely optimistic about current economic trends but they continued to look for new ways to differentiate themselves and drive future growth. Of particular interest to attendees were two new ASA initiatives. Distributor attendees were eager to hear that the association is launching the 2018 Multi-Industry Compensation Study to give them confidence in keeping pace with industry compensation changes primarily from an economy that is heating up. The second program drawing strong interest is the recently launched e-commerce platform, Digital Branch. This program aims to help firms get closer to customers through e-commerce programs. With the pace of change coming at exponential rates, many attendees feel this new program will be vital in helping then stay current.
ASA values the long-standing relationships with the buying groups and looks to continue those relationships.