Supply House Times logo Supply House Times
search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Supply House Times logo Supply House Times
  • NEWS
    • ASA NEWS
    • Company News
  • PRODUCTS
    • Interactive Spotlights
  • COLUMNS
    • Natalie Forster: From the Editor
    • Alicia Branham: Marketing Matters
    • Brad Williams: Succession Planning
    • Melissa Rasico: Luxury Plumbing Lounge
    • Letter from ASA President
    • Guest Columnists
    • Safety Columnists
  • MARKETS
    • Codes & Legislation
    • Heating & Cooling
    • Industrial PVF
    • Plumbing
    • Radiant & Hydronics
    • Solar Thermal | Geothermal
    • Technology
    • Women in Industry
  • BATH & KITCHEN PRO
    • Bath & Kitchen News
    • Bath & Kitchen Products
  • SPECIAL EDITIONS
    • B.I.G. Book Directory
    • Premier 150
    • Rep Locator Directory
  • MEDIA
    • Podcasts
    • Videos
    • eBooks
    • Webinars
  • RESOURCES
    • Radiant Comfort Report
    • Industry Calendar
    • Industry Links
    • Custom Content & Marketing Services
    • Market Research
    • Supply House Times Store
  • EMAG
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
  • SIGN UP!
Home » Authors » Natalie Forster
Natalie Forster

Natalie Forster

Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.
Editorial Director
Articles

ARTICLES

Nibco Main

2020 PVF Ring of Honor inductee: NIBCO

PVF manufacturing powerhouse is honored with this year's award.
Natalie Forster headshot 2025 200x200px
Natalie Forster
December 3, 2020

Celebrating more than 115 years of family leadership, Elkhart, Indiana-based PVF manufacturing powerhouse NIBCO stays ahead of industry challenges and excels in employee retention.


Read More
Natalie Forster

Natalie Forster: The pro connection

There’s no replacing the expertise of our industry’s pros.
Natalie Forster headshot 2025 200x200px
Natalie Forster
November 30, 2020
When end-user customers experience a plumbing crisis in their homes, the first thing on their mind is how to fix it as quickly as possible. Getting the issue fixed from a pro they trust will do a good job is likely a very close second.
Read More
Zoeller’s Center for Excellence

Bridging the gap with virtual training

Zoeller launches online platform for distributor and rep training.
Natalie Forster headshot 2025 200x200px
Natalie Forster
November 9, 2020

Like every other facet of the industry, Zoeller had to act quickly, adjust operations and prioritize health and safety when the pandemic lockdowns began in March. How did these adjustments affect the CFE’s training capabilities? 


Read More
General Pipe Cleaning

Family business celebrates 90 years

General Pipe Cleaners on its way to a century innovating the drain cleaning market, focused on durability and customer retention.
Natalie Forster headshot 2025 200x200px
Natalie Forster
November 5, 2020

Company beginnings date back to 1930 when Abe Silverman stepped away from one venture in order to found General Wire Spring Company.


Read More
Duff Co.

Multifamily market focuses on making it easy

Distributors and manufacturers heavy in MRO/multifamily discuss opportunity and product trends.
Natalie Forster headshot 2025 200x200px
Natalie Forster
November 5, 2020

The multifamily housing market is proving to provide both manufacturers and distributors a strong business avenue, even during the pandemic stricken era of 2020.


Read More
Network 2020

Industry's largest event goes virtual

ASA NETWORK2020 Virtual brings big numbers and industry firsts.
Natalie Forster headshot 2025 200x200px
Natalie Forster
November 4, 2020

Earlier this year, the ASA Executive Committee made the call to design a virtual event and ASA staff worked diligently to execute the plan, bringing in more than 1,600 registrants from more than 250 ASA member companies. 


Read More
APR

Distributors go digital

APR Supply Co. embraces digital opportunities various ways company-wide.
Natalie Forster headshot 2025 200x200px
Natalie Forster
October 5, 2020

Each year, APR’s buying show, hosted in Hershey, Pennsylvania, attracts contractors, manufacturers and their families to enjoy the state’s “chocolate city” while benefiting from the numerous opportunities the show encompasses.


Read More
Wool Supply

Supply House of the Year: Wool Plumbing Supply

Three generations lead Florida-based plumbing supplier to more than 60 years of growth.
Natalie Forster headshot 2025 200x200px
Natalie Forster
October 1, 2020

Demonstrating continuous adaptability and growth for more than 60 years, the Florida-based distributor is named 2020 Supply House of the Year.


Read More
Natalie Forster

Natalie Forster: Labor of love

What are you doing to help replenish the workforce?
Natalie Forster headshot 2025 200x200px
Natalie Forster
October 1, 2020

The average age of PHCP professionals, on both the contracting and distribution ends, falls somewhere around 50. 


Read More
Natalie Forster

Natalie Forster: Virtual reality

Remainder of the year is full of virtual events and trade shows.
Natalie Forster headshot 2025 200x200px
Natalie Forster
September 3, 2020

As we dive into the autumn months, the PHCP-PVF supply chain is diligently prepping for its first-ever season of virtual conferences and events. 


Read More
View All Articles by Natalie Forster
Manage My Account
  • eMagazine
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Rob Micklus, Chris DellaSala, John McKeown and Bob DellaSala

2026 Manufacturers Rep of the Year: Keystone Sales & Associates

Price Increase Image

PHCP-PVF Price Increases: June 2026

Commercial outlook tech looking at pipes

Commercial Market Outlook: Retrofit Projects Lead the Way

2026 Premier Rankings

Events

December 30, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Identifying Daily Time Loss Areas for Your Team

Where does your team lose the most time each day?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products

Download the FREE 2025 Water Conservation, Quality & Safety eBook

Download the Fifth annual Bath & Kitchen Pro eBook

Stay in the know on the latest PHCP-PVF industry trends.

Get tailored content delivered your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Plumbing & Mechanical
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing