Natalie Forster

Natalie Forster

Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.
Editorial Director
Articles

ARTICLES

US Capitol

Natalie Forster: Plumbing industry responds to Inflation Reduction Act of 2022

Legislation believed to do little in short or long term for inflation, associations work to fight unnecessary regulations.
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Natalie Forster
September 2, 2022

On Aug. 16, President Biden signed the Inflation Reduction Act of 2022 (IRA). While the bill claims it will, “make a historic down payment on deficit reduction to fight inflation, invest in domestic energy production and manufacturing, and reduce carbon emissions by roughly 40% by 2030,” plumbing associations aren’t convinced the IRA will do much — if anything — to reduce inflation or benefit small businesses or the American consumer.


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e-Commerce ready data

What is e-Commerce ready data?

Distributors continue to face data-fatigue; quality content and site organization among top best practices.
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Natalie Forster
August 11, 2022

To dig deep into what e-Commerce-ready product data actually looks like, and to go over some best practices, Supply House Times sat down with Matt Christensen, president of Distributor Data Solutions (DDS).


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Kitchen and Bath Market Outlook,

Bath & kitchen market outlook

Economic indicators for both the residential and commercial sectors.
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Natalie Forster
August 10, 2022
According to the 2022 Kitchen and Bath Market Outlook, conducted by the National Kitchen and Bath Association (NKBA), full-year industry revenues are expected to reach $199 billion by the end of 2022.
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Social media is for connection and engagement,

Natalie Forster: Get real

Social media is for connection and engagement, not just promotion.
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Natalie Forster
August 10, 2022

Did you know Mark Zuckerberg originally founded Facebook in 2004 as an online website tool to help connect his fellow Harvard students with one another? Today, depending on who you ask, the purpose of Facebook could be many different things, but you can’t deny that it still connects people. 



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State of the industrial PVF industry

State of the industrial PVF industry

Demand points to promising future, new technologies expected to ease stress of labor and material shortages.
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Natalie Forster
August 9, 2022

According to a few industry experts, the sector is experiencing enough demand to say the market is in decent shape overall. Better yet, there are technology advancements happening to help provide relief from labor shortages.


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