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Home » Authors » Natalie Forster
Natalie Forster

Natalie Forster

Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.
Editorial Director
Articles

ARTICLES

Meet Laura Bassett, Energy Program Manager for F.W. Webb Co.
Meet 10 influential PHCP-PVF Women

Meet Laura Bassett, Energy Program Manager for F.W. Webb Co.

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Natalie Forster
March 6, 2024

Meet Laura Bassett, energy program manager for F.W. Webb Co. She believes the PHCP-PVF industry provides tremendous career potential, as evidenced by more and more women entering the field daily.


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Stacey Ayers, Regional VP of Sales for Marcone Plumbing
Meet 10 influential PHCP-PVF Women

Meet Stacy Ayers, Regional VP of Sales for Marcone Plumbing

Natalie Forster headshot 2025 200x200px
Natalie Forster
March 6, 2024

Meet Stacey Ayers, Regional VP of Sales for Marcone Plumbing. She believes there are initiatives and actions that can be taken to better support and empower women in the plumbing industry.


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Meet 10 Influential PHCP-PVF Women: Woman leading a meeting in a boardroom
Women in the Industry

Meet 10 Influential PHCP-PVF Women

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Natalie Forster
March 6, 2024

Despite having a reputation of being a male-dominated industry, the PHCP-PVF supply chain is full of impactful women. Celebrating Women’s History Month, Supply House Timesis highlighting 10 influential women who are leading the industry to great success.


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Rinnai America Corporation group photo of women in the company

Rinnai invests in empowering women

Rinnai Women’s Council dramatically boosts employee engagement.
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Natalie Forster
March 5, 2024

Women make up only 29.5% of all salespeople and about 29% of the manufacturing workforce in the U.S. PHCP-PVF industry is still male-dominated, but efforts are being made to achieve better representation and diversity. It's important to engage and empower employees to grow their careers.


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2023 DCW in Las Vegas
Kitchen and Bath

Kitchen & Bath Industry Show returns to Las Vegas

2024 marks 60 years for industry’s largest kitchen and bath show.
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Natalie Forster
February 8, 2024

The Kitchen & Bath Industry Show (KBIS) returned to Las Vegas in 2023.  Hoping to break records again, KBIS/IBS returns to the Las Vegas Convention Center this year. Explore the latest products, technologies, and trends in kitchen and bath design.


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Sandpiper Supply Remodel feature image of Christy Ellis, showroom director, standing next to sign and brochures.
Showroom Remodel

Something for everyone: Sandpiper Supply remodels showroom

Sandpiper Supply invests in showroom remodel focused on elevated design and welcoming atmosphere.
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Natalie Forster
February 6, 2024

Sandpiper Supply renovated its showroom and held a grand reopening in 2023. The upgrade includes more working displays and tech-advanced products. The new showroom is more functional, with a nicer flow and easier-to-navigate displays.


Read More
From the Editor column feature image of ASA NETOWORK23 attendees
From the Editor | Natalie Forster

Global inflation anticipated to decline further in 2024

Growing without inflation; distributors discuss growth strategies following record years.
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Natalie Forster
February 5, 2024

Throughout 2024, the construction industry is anticipating slowdowns in several sectors, and distributors are preparing for a good year, but not one that mirrors the record numbers of 2022 and 2023.


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Dan Holohan, and his late wife, "The Lovely Marianne," were honored with a fundraising award in 2014 by OESP's Oil Heat Cares.

Celebrating the illustrious career of a renowned hydronics industry voice

Industry legend Dan Holohan retires from writing.
Nicole Krawcke head shot 2024
Nicole Krawcke
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Natalie Forster
January 10, 2024

There is no shortage of industry patrons who’ve been impacted by Dan Holohan — manufacturers, reps, plumbers, and fellow writers alike. His love for teaching, writing, giving back and just undeniable kindness have left a mark.


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2024 PHCP-PVF Industry Forecast feature. Night scene of container terminal by water.
2024 Industry Forecast

Positive outlook for 2024 despite unpredictable factors

Experts remain optimistic for election-year industry forecast; Electrification and lower interest rates to fuel growth.
Nicole Krawcke head shot 2024
Nicole Krawcke
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Natalie Forster
January 9, 2024

PHCP-PVF experts remain positive for the outlook of this year, citing technology advancement, housing demand and the societal push toward greenhouse gas emission elimination as reasons for expected growth.


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2023 ASA-Supply House Times roundtable participants. From left: Bill Lee, Jim Richardson, Brian Priest, Benn Harms, Scott Middleton, Billy Lee, Caleb Owen.
American Supply Association NETWORK event

Excitement for the future: 14th annual ASA-Supply House Times distributor roundtable

Distributors tackle managing heavy inventory, cybersecurity concerns and preserving intellectual capital in exclusive roundtable discussion.
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Natalie Forster
January 5, 2024

More than 850 attendees gathered in Orlando for the American Supply Association’s (ASA) annual NETWORK event. Supply House Times had the exclusive opportunity to sit down with seven distributor members to tackle hot-button topics facing the supply chain.


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View All Articles by Natalie Forster
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