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Home » Authors » Natalie Forster
Natalie Forster

Natalie Forster

Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.
Editorial Director
Articles

ARTICLES

Worker unloading a pallet between large rows of shelves in a supply warehouse.

State of the industrial PVF market

Politics and regulation make huge impact.
Natalie Forster headshot 2025 200x200px
Natalie Forster
August 6, 2024

Global industrial pipe market to reach $52.6 billion by 2030 with 4.1% CAGR. Demand driven by power generation, petrochemical, and industrial processes. Regulatory changes causing project delays for industrial PVF players.


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Water Conservation, Quality & Safety eBook wins the 2024 APEX Award
From the Editor | Natalie Forster

BNP Media Plumbing Group earns APEX Award for 2023 eBook

Fourth annual Bath & Kitchen Pro eBook available now.
Natalie Forster headshot 2025 200x200px
Natalie Forster
August 5, 2024

BNP Media’s Plumbing & Mechanical Media Group has received an APEX 2024 award for publication excellence for its 2023 Water Conservation, Quality & Safety eBook.


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Virtual screens floating above laptop while someone is typing.
From the Editor | Natalie Forster

Move quick when it comes to hiring

Job seekers lose interest if hiring process is too long.
Natalie Forster headshot 2025 200x200px
Natalie Forster
July 11, 2024

Research indicates that in the last two decades, the average human attention span has decreased from 12 seconds to 8.25 seconds, with Gen Z's being less than 8 seconds.


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2024 Supply House Times Showroom of the Year: Lion Plumbing Supply group photo
Think Like a Team

2024 Showroom of the Year: Lion Plumbing Supply

Miami, Florida-based Lion Plumbing Supply’s Kitchen + Bath Design Studio earns 2024 Showroom of the Year award.
Natalie Forster headshot 2025 200x200px
Natalie Forster
July 10, 2024

Lion Plumbing Supply's renovated Kitchen + Bath Design Center in Miami won the 2024 Showroom of the Year award. It is described as "running on all eight" by the company's President, Paul Gentile, and is located across the street from Lion's wholesale counter known for its high fill rate and same-day delivery.


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American flag by a commercial AC unit

The reinvestment in American manufacturing and training

Plumbing industry manufacturers making strategic investments in domestic footprint and training.
Nicole Krawcke head shot 2024
Nicole Krawcke
Natalie Forster headshot 2025 200x200px
Natalie Forster
July 8, 2024

PM Engineer Chief Editor Nicole Krawcke and Supply House Times Editor Natalie Forster sat down with several industry manufacturers to discuss their efforts, including Andres Caballero, president of Uponor North America, Mark Hudoba, vice president of building solutions division for REHAU, and Marki Huston, COO of Viega.


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Exotec's Skypod System
From the Editor | Natalie Forster

First Supply to install Exotec robotic system in new 308,000 square-foot distribution center

Robotics in the warehouse.
Natalie Forster headshot 2025 200x200px
Natalie Forster
June 7, 2024

The global warehouse robotics market is expected to reach a value of $12.99 billion by 2030. Warehouse robotic systems automate tasks like picking, sorting, transporting, and packing, offering faster and more accurate operations.


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Robertson Heating Supply third generation from left back row: Sue Neil, Lori Keller and Linda Wonner. Front: Scott Robertson.

Ohio-based Robertson Heating Supply celebrates nine decades.

Always getting better
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Natalie Forster
June 7, 2024

In the 1930s, John Robertson transitioned from installing to wholesaling furnaces, then added plumbing in 1947. The first headquarters was built in 1953, and branches were opened in the 1960s. In 1984, the company made its first acquisition, expanding into Pennsylvania.


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A. O. Smith's the Mechanical Marvel, the world’s first fully automated automobile frame assembly plant.

From automobiles to water heaters

A. O. Smith celebrates 150 years.
Natalie Forster headshot 2025 200x200px
Natalie Forster
June 5, 2024

A. O. Smith, celebrating 150 years in 2024, began in 1874 as a metal components supplier for baby carriages and bicycles. Arthur O. Smith designed a lightweight pressed steel car frame and became a major supplier to car manufacturers like Packard, Cadillac, and Ford.


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From left: Sutter Homes' Joel Hodes, Dan Hodes, Ryan Sutter and Brian Hodes.

2024 Manufacturers Rep of the Year: Hodes & Sutter

‘Young’ rep firm, Hodes & Sutter, earns this year’s award.
Natalie Forster headshot 2025 200x200px
Natalie Forster
June 4, 2024

Established in 2002 by industry veterans Steve Sutter and Dan Hodes, Hodes & Sutter is a team of 11 representing 22 manufacturers in Kansas, Missouri, and Southern Illinois. The company's resilience and determination have driven its success from the start to the present day.


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Distribution center with the Supply House Times 2024 Premier 150 Rankings logo on the upper-left-hand corner.

2024 Premier 150 Distributors List

Sales trends show PHCP-PVF revenue decrease for first time in three years.
Natalie Forster headshot 2025 200x200px
Natalie Forster
May 9, 2024

The 2024 Premier 150 Distributor Survey reports a drop in sales amongst PHCP-PVF wholesaler-distributors. In 2023, only 66% of companies reported an increase in sales, while 25% experienced a decrease and 9% reported no change.


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View All Articles by Natalie Forster
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