Senthil Gunasekaran

Senthil Gunasekaran is co-founder of ActVantage, which helps distributors drive profitable growth through analytics and talent development. He has more than 18 years of experience helping hundreds of distributors and manufacturers, while co-authoring seven books for the NAW. He also delivers executive education and speaks at industry forums. Prior to ActVantage, Senthil led research and industry projects at Texas A&M’s ID program. Contact Senthil at senthil@actvantage.com or visit actvantage.com.

Managing growth in the new normal

Must-have capabilities to manage growth as distributors.

Senthil Gunasekaran

July 9, 2021

When it comes to developing a growth strategy, distributors must be mindful of their actual capabilities in each of the seven essential process groups regardless of current market conditions.

Generating growth in the new normal

Part one of a three-part series on profitable growth for distributors.

Senthil Gunasekaran

June 9, 2021

Without the wealth of information gained from visiting with customers and assessing their business on-site, it’s your responsibility to provide salespeople a sufficient alternative that will support growth generation.

Guest Editorial: The right data can help your sales team sell better

Senthil Gunasekaran

February 25, 2020

According to global management consulting firm McKinsey, fast-growing sales organizations use analytics more effectively, but most organizations still struggle to marry data with their sales efforts.

Senthil Gunasekaran

ARTICLES

Managing growth in the new normal

Generating growth in the new normal

Guest Editorial: The right data can help your sales team sell better

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