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Home » Authors » Ben Alliker

Ben Alliker

Ben Alliker has been in the decorative plumbing and hardware industry since 2003, after eight years practicing law.  He has an extensive background in decorative showrooms where he worked with architects and designers specifying products for large and small residential and commercial projects. He also helped various manufacturers develop products including vanities, faucets, shower products and shower drains. When he moved to the manufacturing side of the industry, Ben served as a regional and national sales manager for manufacturers in the plumbing industry. He can be reached at benalliker@gmail.com.

Articles

ARTICLES

A calm and focused salesperson who is given the right training and tools is a powerful salesperson.

Keep calm and stop showrooming

Ben Alliker
August 21, 2018

With a little coaching, conditioning, and creativity, we can reduce the amount of showrooming we see daily.


Read More
The lure of online suppliers

How to bring customers back to brick-and-mortar showrooms

Ben Alliker
July 25, 2018

In the age of e-commerce, let's do it right.


Read More
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