Author bio: Dan Vastyan is the account manager for Common Ground, Uncommon Communications, an independent communications partner for various businesses and trade associations based in Manheim, Pa. He can be reached at cground2@ptd.net.
A brand is only as strong as its customer service. For manufacturers in the HVAC industry, optimizing customer service means providing value and support at numerous levels — distributor, contractor and end user. Fortunately, the correct investment in one will serve all.