Articles by Bruce Merrifield

Amazon’s analytics can identity SKUs on which they “Can’t Realize a Profit” (CRaP). 

Amazon’s mission is to be the “Earth’s most customer-centric company.” And they increasingly are!

Since the book “Moneyball” was published in 2003, professional sports have embraced analytics.

This is one of the first insights that distributors who subscribe to line-item profit analytics are shocked to find out.

One 2012 survey estimated total channel incentives in the U.S. to be $55 billion.

What is the root causes for the big profit/loss differences in the top and bottom of your big accounts?

David Birch concluded that 3% of the fastest-growing companies, known as gazelles, created most of the new jobs in the U.S.

Richard Thaler, author of “Nudge,” recently won the 2017 Nobel Prize in economics.

Recently, Wall Street investors ignored Amazon’s latest lower earnings report and bid for $49 billion in new bonds.

Retune your brand.