Articles by Bruce Merrifield

The unprecedented COVID-19 shutdown economy is here. How can you minimize downside hits, while maximizing upside opportunities? 

Seven innovative tips during this time of crisis.

Recent surveys find that next-gen B2B digital-first buyers want only-scheduled-as-needed rep calls.

Calendar-year distributors: What’s your planning routine for 2020?

Amazon is teaching everyone to want an increasingly better e-buying journey. Because Amazon is corralling next-generation B2B buyers’ searches, manufacturers are scrambling to create omnichannel solutions for B2B e-buyers.

I scan a lot of articles, with one of my research themes being return on investment for analytics, for which there are frustrating results.

Today, digital disruptors are attacking most industries.

Get the tattoo? The logic has gone household! The original “Fail: fast, often, forward” quote was penned by Samuel Becket.

Pricing efficiency isn’t pricing effectiveness.

Amazon’s analytics can identity SKUs on which it “Can’t Realize a Profit” (CRaP). Even with its improving, world’s best fulfillment and last-mile delivery costs, Amazon can’t cover costs on items lower than $15 per pick/order.