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Home » Topics » Bath and Kitchen Pro » Showroom Trends

Showroom Trends
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Jeff Valles

Jeff Valles: Who does your showroom cater to?

Data points to collect in order to have an edge over the competition.
Jeff Valles
March 30, 2022
No Comments

Defining product market fit is not an easy task for a stand-alone decorative plumbing showroom. It's especially complicated for showrooms that are a part of a multi-product brand that may supply PVF targeting plumbers, HVAC targeting builders or any of the many building products with re-distribution models.


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dollars-and-sense

Jeff Valles: Proactive quoting

Three simple steps to avoid losing quotes to the discount happy houses.
February 28, 2022
No Comments

Once again, Martin, the spokes-gecko for Geico insurance company, is rambling on about their amazing customer call center, immediate, on-the-job appraisals, replacement value and tremendous low rates. We hear the same tired story from Allstate, Progressive, State Farm and all the insurance companies. It’s at the point where they never say the word insurance.  That is because they are not selling insurance, they are selling peace of mind. Should anything happen to you or a member of your family they will make it all better. You have nothing to worry about.


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boutique hotel lobby

Jeff Valles: Time to bury the past

In 2022, we expand the image of decorative plumbing.
December 10, 2021
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We’re almost through the second year of the pandemic and vendors and showrooms are boldly sharing what they think will be popular in 2022. A common thread in many of these predictions is that people are starting to work bold colors and patterns into rooms. This simple prediction tells me it is time for the decorative plumbing industry to move outside — way outside — the chrome and white box.


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Jeff Valles

Jeff Valles: Expand your conference schedule

Different sizes and types of events serve different purposes.
Jeff Valles
October 28, 2021
No Comments

The DPHA conference actually shuts down its exhibit hall during the speaker and roundtable meetings, allowing every attendee the ability to participate and network. The vendors know the conference schedule offers ample time for their customers to see their new products. They also understand that face-time away from others outside the exhibit hall is important in building stronger vendor-distributor relationships.


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request for a quote

Jeff Valles: Don't fear the internet

Beat it with your talented team.
Jeff Valles
October 8, 2021
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People do not care how things work. They just want them to work. If a problem arises, customers want it taken care of effectively and immediately. When was the last time you saw an automated chatbox on the internet answer the question: Why is my faucet leaking? 


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Jeff Valles: The missing marketing story

Jeff Valles: The missing marketing story

Amazon still cannot deliver a toilet.
Jeff Valles
September 10, 2021
No Comments
As the dotcom recession slipped into our rear-view mirror, who was to know that Amazon would mature into the place to buy almost anything.
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Modern bathroom

Jeff Valles: Are you ready for the Holidays?

It’s time to prepare for the busy season.
Jeff Valles
July 26, 2021
No Comments
Ahh, the holidays. The time when families and friends gather to celebrate Thanksgiving, Christmas, Hanukkah and the New Year. What a special time...unless you are in the building industry. You are swamped with projects, struggling to get any product you can as your job timelines start to slip into 2022.
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Valles

Jeff Valles: Expand your reach

It’s time to make your website the go-to decorative plumbing authority.
Jeff Valles
July 6, 2021
No Comments
The internet is just as accessible to a builder with an office one block from your showroom as it is for a builder hundreds of miles away. Popular e-commerce sites do not think of regional boundaries when they create business plans. These digital companies focus on market segments that can be located anywhere — anywhere the internet reaches.
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Blueprint

Jeff Valles: Foot traffic

Do customers need to visit your showroom to make specification?
Jeff Valles
June 4, 2021
No Comments
The old adage that people need to see an elegant faucet in order to appreciate it and to specify it has evolved into a myth wrapped up into a ribbon of hope.
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sht0521 Valles Salem Plumbing

Jeff Valles: Share your knowledge and success

Be authentic, proud and loud.
Jeff Valles
May 6, 2021
No Comments
I was visiting Salem Plumbing Supply in Beverly, Massachusetts, for the first time and had not a clue where to go. As I approached a counter sales person, Ralph Sevinor, the owner and one fine gentleman, saw me and grabbed my arm and said, “I want to show you something.
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