Brands encounter a major challenge when it comes to managing localized marketing through retail websites. While some are household names perpetuated through longevity and national advertising, their message isn’t always consistently communicated on a regional or local level.

Robyn Brookhart’s earliest memories of Bergen, New York-based pumps manufacturer Liberty Pumps dates back to when she was three.

For the last 10 years, I have reported on the happenings throughout the PHCP supply chain involving contractors, distributors, master distributors, reps, engineers and service providers.

The training quality in our decorative showroom business is all over the place.

According to global management consulting firm McKinsey, fast-growing sales organizations use analytics more effectively, but most organizations still struggle to marry data with their sales efforts. 

Recent surveys find that next-gen B2B digital-first buyers want only-scheduled-as-needed rep calls.