Brands encounter a major challenge when it comes to managing localized marketing through retail websites. While some are household names perpetuated through longevity and national advertising, their message isn’t always consistently communicated on a regional or local level.

Robyn Brookhart’s earliest memories of Bergen, New York-based pumps manufacturer Liberty Pumps dates back to when she was three.

For the last 10 years, I have reported on the happenings throughout the PHCP supply chain involving contractors, distributors, master distributors, reps, engineers and service providers.