People do not care how things work. They just want them to work. If a problem arises, customers want it taken care of effectively and immediately. When was the last time you saw an automated chatbox on the internet answer the question: Why is my faucet leaking?
Ahh, the holidays. The time when families and friends gather to celebrate Thanksgiving, Christmas, Hanukkah and the New Year. What a special time...unless you are in the building industry. You are swamped with projects, struggling to get any product you can as your job timelines start to slip into 2022.
The internet is just as accessible to a builder with an office one block from your showroom as it is for a builder hundreds of miles away. Popular e-commerce sites do not think of regional boundaries when they create business plans. These digital companies focus on market segments that can be located anywhere — anywhere the internet reaches.
I was visiting Salem Plumbing Supply in Beverly, Massachusetts, for the first time and had not a clue where to go. As I approached a counter sales person, Ralph Sevinor, the owner and one fine gentleman, saw me and grabbed my arm and said, “I want to show you something.
My takeaway from the barrage of stories analyzing the Reddit group that banded together to create noise in the stock industry is that this time, the group hit the market at the right time with the right story and, it seems, most of the people walked away with a profit.
A few years ago, the WIT buying group held its fall owners meeting in Salt Lake City, Utah — a neat area of the country if you have never checked it out. Part of the event involved a tour of member Standard Plumbing Supply’s impressive headquarters operation in nearby Sandy.
Over the past five decades, showrooms have grown from necessary nuances to contributing profit centers. They have both helped and benefited from the story slowly leaking out that plumbing fixtures can be as elegant as Vladimir Kagan furniture creations.
Using targeted digital marketing to drive local sales.
November 18, 2020
Brands encounter a major challenge when it comes to managing localized marketing through retail websites. While some are household names perpetuated through longevity and national advertising, their message isn’t always consistently communicated on a regional or local level.