People do not care how things work. They just want them to work. If a problem arises, customers want it taken care of effectively and immediately. When was the last time you saw an automated chatbox on the internet answer the question: Why is my faucet leaking? 

Brands encounter a major challenge when it comes to managing localized marketing through retail websites. While some are household names perpetuated through longevity and national advertising, their message isn’t always consistently communicated on a regional or local level.