We have all been focused on COVID-19, and with all of the rapid changes occurring related to the pandemic, it is difficult to write an article that is not outdated before the publication date.
After World War II, when the economy tanked, the drill was to freeze hiring, maybe weed out a few, freeze all investments, cut all discretionary expenses and try not to cave on declining incentive pay that is de facto salary. Basically, wait out the recession, then get back to growing with the U.S. economy; your industry; and/or the inflation in your product lines.
Never miss an opportunity to remind your targeted market, your social media followers and all of those people who found gold on your website that you have displays right in their neighborhood.
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