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Home » Topics » Columnists » Guest Columnists

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Strengthen your network
The Connected Distributor

Marshall Jones: The importance of creating a peer network

New column series focuses on building network, distributors benefit from connecting with one another.
Marshall jones headshot web
Marshall Jones
February 9, 2022
No Comments

Throughout 2022, the focus of this column will be on strengthening your network. Don’t worry, this isn’t about cybersecurity, and you won’t need an information technology degree to make the most of these articles. We are not talking about that kind of system. Instead, we’re going to cover the basic nuts and bolts of building strong networks of people within your company and with outsiders. 


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Chris Smothers

Emerging Leaders: 2022 is the year to start

Get involved with ASA’s Emerging Leaders division today.
Sht0122 emergingleaders smothers
Chris Smothers
January 6, 2022
No Comments

Within the American Supply Association, the Emerging Leaders division offers up-and-coming professionals in the industry the ability to network with their peers from around the country as well as educational benefits to help them grow in their careers. Considered the leaders of tomorrow, it is paramount to the success of the industry that this group grow and continue to cultivate the skills learned from participating in Emerging Leaders.


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culture of caring

Women in industry: Creating a culture of caring

What does a “culture of caring” mean?
December 8, 2021
One Comment

Culture seems to be all the rage in the corporate world today, or maybe that’s just because I read a lot about it, and because we really focus on it being real. At Eastern, we have a healthy desire to have a positive impact on the lives of people we come in contact with. One of the ways we foster this is through our 28 Fundamentals, or as we call it, The Eastern Way.


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EMERGE attendees
EMERGING LEADERS || VINCENZO DAL POZZO

Vincenzo Dal Pozzo: Tackling industry issues head-on

ASA’s Emerging Leaders gather in Nashville to share best practices.
Vincenzo Dal Pozzo
November 8, 2021
No Comments

Nashville, Tennessee — home of country music, hot chicken and Johnny Cash. Along with those prominent illustrations depicting the city at face-value, this year it was also the home of the ASA Emerging Leaders’ annual forum EMERGE.


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Delta

Apply 3 rules from Judith Honesty to ace your next crucial conversation

Prepare for the difficult conversations between vendors and wholesalers.
Amy Souders
August 30, 2021
No Comments
Think about the most difficult conversations that vendors and wholesalers can have as we work together to drive profitable growth. Don’t you wish you had an antidote to make those difficult conversations easier – and more successful?
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How AI can increase distributors' inside sales effectiveness

How AI can increase distributors' inside sales effectiveness

Artificial intelligence helps sales teams make targeted sales efforts post-COVID.
Benj Cohen
August 11, 2021
No Comments
According to a recent McKinsey report, more than 90% of B2B companies have shifted to a virtual or hybridized sales model due to COVID-19. Though dramatic, this shift reveals an emerging trend away from face-to-face sales.
Read More
Managing growth

Managing growth in the new normal

Must-have capabilities to manage growth as distributors.
Senthil Gunasekaran
July 9, 2021
No Comments

When it comes to developing a growth strategy, distributors must be mindful of their actual capabilities in each of the seven essential process groups regardless of current market conditions. 


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Adaptive sports

Michael Maloney: Support our heroes who have sacrificed so much

ASA Emerging Leaders division helps raise funds for Operation Rise & Conquer.
Michael Maloney
June 23, 2021
No Comments
As chairman of the American Supply Association’s Emerging Leaders division, I have been honored to have the opportunity to help raise funds for a wonderful program called Operation Rise & Conquer (ORC).
Read More
Generating growth

Generating growth in the new normal

Part one of a three-part series on profitable growth for distributors.
Senthil Gunasekaran
June 9, 2021
No Comments
Without the wealth of information gained from visiting with customers and assessing their business on-site, it’s your responsibility to provide salespeople a sufficient alternative that will support growth generation.
Read More
Handshake sales

Scott Tinder: Become an outsides sales leader

Scott Tinder
April 13, 2021
No Comments
Whether you call yourself a territory manager or an outside salesperson, you’re an important link between manufacturers and the contractors that need their products. But how do you go from being good to great? How do you excel?
Read More
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