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Home » marketing

Articles Tagged with ''marketing''

Daryn Cherry, mSupply's new VP of marketing.

Marketing leader joins mSupply's executive lineup

Daryn Cherry will join the team as VP of marketing.
October 23, 2025

Cherry has 10 years of experience in the industry. 


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'BUDGET' illustration with doodle icons, charts, and messages above the word.
Marketing Matters | Alicia Branham

Budget planning season: Why savvy marketing starts now

Six areas to budget for in 2026 and how to get buy-in from leadership.
Alicia Branham.png
Alicia Branham
October 16, 2025

In manufacturing and the PHCP/PVF trade, decisions made this quarter significantly shape business strategy for the next twelve months. They determine whether marketing remains reactionary and fragmented or becomes proactive and profitable. Waiting until January puts you a step behind.


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Marketing CRM

Your CRM isn't broken, your people just never use it

Five things that are going on behind the scenes that no one wants to admit.
Alicia Branham.png
Alicia Branham
September 17, 2025

Blaming the system is convenient. “It’s not intuitive.” “It doesn’t fit our workflow.” “It’s outdated.” Sound familiar? These are the exact excuses teams use to justify why nobody logs in, updates data, or follows through. But the truth is that even the simplest CRM, used daily, will outperform a fancy platform left untouched.


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Madison Romero, the new public affairs associate, for HARDI.

HARDI expands advocacy team with new public affairs associate

HARDI welcomes Madison Romero, public affairs associate, as part of long-term state affairs expansion.
August 25, 2025

Romero will join the HARDI team as a public affairs associate, using her master's in public relations to engage with a broader audience. 


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A graphic with the two hosts of Decoding HVAC, Matt Coley and  Darin Barnes,

Fujitsu General American Decoding HVAC podcast

This podcase will run on a bi-weekly schedules.
August 21, 2025

Decoding HVAC is available on Youtube and Spotify. 


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A graphic with several Weil-McLain products with the new slogan.

Weil-McLain unveils new brand campaign

The "One Brand. Every Application. Only Weil-McLain." campaign is the latest in Weil-McLain's rebranding initiative.
August 18, 2025

This campaign reinforces leadership in comprehensive hydronic solutions and commitment to future innovations.


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Businessman's hands close up, using an ipad and stylus working on financial data.
ASA News

Four keys to thriving in a digital economy

Brett Anderson
August 15, 2025

Streamlined data exchange reduces the risk of human error and ensures that critical business processes, such as procurement and order fulfillment, run smoothly. This not only saves time but also fosters stronger relationships with partners and customers by improving reliability and accuracy.


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The Epicor logo.

Epicor appoints Kerrie Jordan as new chief marketing officer

Jordan brings years of experience in senior product innovation and marketing to the role.
August 11, 2025

Kerrie Jordan has held leadership roles in Oracle, and is a thought leader in cloud ERP

.


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AI with a digital brain in a lightbulb with human icons in wooden blocks for AI vs human competition.
Marketing Matters | Alicia Branham

Why early AI adoption will define the next generation of PHCP/PVF business leaders

The industry is changing – are you? Three industry scenarios to apply AI today.
Alicia Branham.png
Alicia Branham
August 4, 2025

The new generation of contractors, engineers, estimators, and procurement officers is digital natives. They expect information to be available, clear, and accessible online—not buried in a PDF. With AI, you can produce content that speaks to this new buyer: FAQs, how-to articles, responsive website content, comparison charts, and more.


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Horizontal comic speech bubble with megaphone on a vibrant pop art background flat design.
From the Editor | Natalie Forster

If you don’t tell your story, someone else will

Digital presence and branding affect marketplace perception, contractor loyalty and next-gen attraction.
Natalie Forster headshot 2025 200x200px
Natalie Forster
August 1, 2025

Today’s marketplace is flooded with content. Traditional marketing of product and price isn’t enough—supply houses must craft narratives to stand out and be memorable. You do more than stock and sell products, and it’s time to share that with the world.


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