mSupply announced that Daryn Cherry has joined the team as vice president of marketing. 

In this role, Cherry will be responsible for implementing multi-channel marketing initiatives that continue to boost the customer experience through quality service, accessible inventory and reliable delivery.

“Daryn brings a wealth of expertise in ecommerce and digital marketing that will be a tremendous asset to mSupply’s sales strategy,” said Phil Mause, chief commercial officer. “We’re excited to put his ideas into action as we continue creating a transformative experience for our customers.”

Cherry brings more than 10 years of experience from industrial distributor WinSupply, most recently as its director of eBusiness. In that role, he built a digital sales team and increased online sales by 300% in a single year. He holds a bachelor’s degree in biology from Wright State University.

“mSupply is a forward-thinking, customer-focused company with the opportunity to make a big impact within the ecommerce space," Cherry said. "I'm excited to work at the forefront of those initiatives and contribute to a truly revolutionary customer experience."

Earlier this year, mSupply changed its name from Marcone.