Showroom marketing - Articles - Page 3

Jeff Valles: Proactive quoting

Three simple steps to avoid losing quotes to the discount happy houses.

February 28, 2022

Once again, Martin, the spokes-gecko for Geico insurance company, is rambling on about their amazing customer call center, immediate, on-the-job appraisals, replacement value and tremendous low rates. We hear the same tired story from Allstate, Progressive, State Farm and all the insurance companies. It’s at the point where they never say the word insurance. That is because they are not selling insurance, they are selling peace of mind. Should anything happen to you or a member of your family they will make it all better. You have nothing to worry about.

Showroom display trends: Less is more

Showroom displays shifting to more flexible, simplistic designs, serving today’s customers in ways the internet cannot.

Natalie Forster

December 9, 2021

There’s a shift happening in showrooms, and experts say it’s not about competing with the internet, it’s about offering an experience that can’t be matched by online shopping.

Jeff Valles: Share your knowledge and success

Be authentic, proud and loud.

Jeff Valles

May 6, 2021

I was visiting Salem Plumbing Supply in Beverly, Massachusetts, for the first time and had not a clue where to go. As I approached a counter sales person, Ralph Sevinor, the owner and one fine gentleman, saw me and grabbed my arm and said, “I want to show you something.

Jeff Valles: What makes a good salesperson?

Showroom salespeople may not need to be the traditional sales personality.

Jeff Valles

March 29, 2021

The best profile for a showroom salesperson is not the high-energy type “A” personalities that focus on getting the sale.

Jeff Valles: The fast follower model

If a similar showroom opened in your market, would it make a sound?

Jeff Valles

March 8, 2021

My takeaway from the barrage of stories analyzing the Reddit group that banded together to create noise in the stock industry is that this time, the group hit the market at the right time with the right story and, it seems, most of the people walked away with a profit.

Jeff Valles: Not worried about e-commerce?

Invest in your showroom's edge.

Jeff Valles

January 27, 2021

Remember when you traveled to shop at your local shoe store? The salesperson guided you around the showroom and helped you select the shoes that were just the right look and then carefully measured your shoe size.

Jeff Valles: A new showroom opportunity

Investing in your digital presence is the best way to compete.

Jeff Valles

December 28, 2020

Wherever we turn, people are telling us that working from home and shopping on the Internet are becoming the new norms. Is that true? Not yet, but COVID-19 has required many of us to work out of our homes and forced us to navigate the virtual mall — the Internet.

Jeff Valles: Revamp your showroom strategy

The age-old business model may not be intriguing to today’s customers.

Jeff Valles

November 30, 2020

Over the past five decades, showrooms have grown from necessary nuances to contributing profit centers. They have both helped and benefited from the story slowly leaking out that plumbing fixtures can be as elegant as Vladimir Kagan furniture creations.

Luxury Products Group introduces digital resource to support showroom owners

October 26, 2020

Luxury Products Group (LPG) has launched an exclusive web-based platform designed to give showroom owners access to important resources to become even more competitive. This is the latest in an ongoing series of new leading-edge programs and benefits designed to strengthen Luxury Products Group members’ positions in their markets.

Forte Group has a sales and marketing focus going forward

Annual conference centers on cooperative’s focus on sales and marketing initiatives for its shareholders and vendor partners.

Nadia Askar

April 18, 2019

The Forte Group’s annual conference took place recently in Austin, Texas at the Hyatt Regency hotel. This year’s event drew 310 attendees in total (170 members and 140 vendors).