Jacuzzi celebrates its 60th anniversary throughout the next year with in-store promotions, events and more.

Jacuzzi Luxury Bath will have a multi-faceted presence at the MA! Design is Human and Architectural Tour in Atlanta from June 8 –12, 2016. The Stella Bathtub will be on display in one of the Architectural Tour homes, the Bianca bathtub will be displayed at the MidExpo, and several other baths can be seen at the Ferguson Bath, Kitchen & Lighting Gallery at The Shops at Buckhead. Jacuzzi Luxury Bath will take advantage of this opportune time and location to celebrate its diamond anniversary with an exclusive designer-, architect- and builder-focused event in the Ferguson showroom on June 9, 2016.

“Since Jacuzzi manufactures its products in Georgia, Atlanta was the perfect place to celebrate our 60th anniversary with key industry influencers,” said Joseph Davis, president of Jacuzzi Luxury Bath.

“We want to share the legacy of our brand and how the company has transformed during the last six decades to become more relevant than ever to the design community,” said Erica Moir, vice president of marketing and engineering.

A CEU titled “Designing the Bathroom as a Wellness Retreat” is also hosted by Jacuzzi at ADAC in partnership with MA! Design is Human on June 9, 2016.

The history of Jacuzzi hydrotherapy

The Jacuzzi brothers revolutionized the pump industry by developing a pump that drew water out of the ground more efficiently than ever before, earning them a Gold Metal Award at the California State Fair in 1930. Then in 1956, Candido Jacuzzi responded to his toddler Ken’s need for pain relief and created the J-300 hydromassage pump. The portable hydrotherapy pump turned any normal bathtub into a relaxing and rejuvenating hydro-therapeutic spa and changed the lives of people around the world.

While the demand for the J-300 pump was strong, Jacuzzi soon became a household name thanks in part to repeated appearances on the national daytime television show Queen for a Day, which boasted 20 million viewers. During that time, the Jacuzzi Brand became an overnight sensation, even with famous names such as Elvis, Marilyn Monroe and George Burns all owning Jacuzzi products.

Over time, the Jacuzzi Brand advanced and adapted products to make in-home hydrotherapy available to anyone, from bringing the world’s first integrated whirlpool bath to the market to units with built-in heating and filtration systems that accommodate groups of people, both indoors and out.

Today, Jacuzzi brand hydrotherapy is available in many forms, including the Siena freestanding soaking bath and the revolutionary J-500 collection of portable hot tubs.

Learn more about how hydrotherapy helped Ken Jacuzzi find relief from childhood rheumatoid arthritis here.