In the last ASA member satisfaction survey conducted in 2014, the association’s business intelligence reporting came up as the second-most valuable member benefit overall.
In each of my monthly letters I focusprimarily on one area (or areas) of benefit members of ASA are able to take advantage of with their membership in the association. One of the most underrated areas of benefit is the association’s business intelligence and benchmarking reporting.
Some of ASA’s benchmarking reports, such as the popular annual Operating Performance Report (OPR), have been around for many years without some members even knowing they exist.