A fourth generation of family members has joined the General Pipe Cleaners team. Nine high-school and college-age kids— all great-grandchildren of General founder Abe Silverman — have been working this summer at the company. “And believe it or not, that’s not all the kids in Abe’s fourth generation,” General Vice President of Marketing Marty Silverman said.
More than 40% of General’s workforce remains multigenerational with children often working side-by-side with parents and even grandparents. The company noted the multigenerational theme translates to its customers where General products are used by grandfathers, father and sons. “Some individual machines have even served their owners for two or three decades,” said Silverman, who added the company’s stable of manufacturers reps also reflects multiple generations representing General Tools.