I’ve been active in our great industry for a long time, and during that time I’ve seen an incredible amount of changes.
One thing that has remained constant is selling skills continue to be the single most important ingredient for success in the showroom business. I learned very early in my career that sales fuel the engines of virtually every business. Without revenues (sales) coming in you won’t be able to cover your expenses and the business won’t succeed. Everything in business depends on making the sale! In other words, nothing happens until the sale is made.