ASA Education Foundation is pleased to announce a new course to the ASA University offerings.



The ASA Education Foundation is pleased to announce a new course to the ASA University offerings. Essentials of Profitable Outside Sales in Distribution© is now available in book and online format. Essentials of Profitable Outside Sales in Distribution© is the sixth course in the popular series of comprehensive training programs written exclusively for the wholesale distribution channel.

The new book course consists of a 248-page manual divided into 12 chapters, each with a self-graded quiz to test knowledge retention, as well as a substantial glossary for ongoing reference and an 80-question online final exam. The online version is a four-hour interactive program divided into 12 modules with engaging activities, learning games, self-grading quizzes, a glossary and 80-question final exam. A certificate of completion is provided for those who pass the exam. The chapters/modules of the course include:
  • The Role of Outside Sales in Wholesale Distribution
  • How Wholesaler-Distributors Generate Sales and Profit
  • How Effective Pricing Drives Profitability
  • How the Outside Sales Process Works
  • How to Create the Perfect Outside Sales Call
  • Why Communication to Key to Effective Selling
  • How to Handle Problem Customers
  • How to Effectively Manage Your Time
  • How to Become a First-Rate Outside Sales Professional


“We’re excited about this new course because it’s aimed at teaching outside sales professionals how critical their role is in the company’s profitability,” said Amy Black, the ASA Education Foundation’s executive director. “In addition to giving outside salespeople important tips about how to do their sales job more effectively, the course stresses the importance of ethical behavior, clear communication, time management and the team approach, as well as the outside salesperson’s role in providing outstanding customer service in a successful wholesale distribution business.”

Essentials of Profitable Outside Sales in Distribution© joins the other titles in the popular and highly successful Essentials series. For more information and to order, visit www.asa.net or call 630/467-0000.

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