To help wholesaler employees understand a wholesaler’s business goals and align their behavior and performance with those goals, the Essentials course offers easy-to-read text and a variety of exercises to bring home its lessons. Eleven chapters comprise the course, including:
In keeping with the traits characterizing its most popular brand, the Essentials of Profitable Wholesale Distribution© course includes not only the 190-page coursebook, but also end-of-chapter quizzes, an extensive industry glossary and index, as well as a final exam and ultimate Certificate of Completion.
“Many of our members, including both wholesalers and manufacturers, use the Essentials brand of courses as the benchmark to train their employees about business in this industry,” said Inge Calderon, executive director of the ASA Education Foundation. “We’re constantly working to provide training tools and educational opportunities that boost our members’ productivity and profitability, and the new, 2nd edition of this Essentials course hits those marks on the bullseye,” she continued.
For information about this course or any of the Education Foundation’s business and product knowledge training programs, visit www.asa.net or call 312-464-0090.