The Return on Investment is the Growth of an Industry

The motivations for a company to join ASA’s Supplier Partnership Program are much like the program itself - there is much more to it than meets the eye. Introduced in 2010 and enjoying tremendous growth each year, the program truly reflects a model of year-round support. One motivational factor is the fact that the program provides promotion to more than 25,000 industry professionals on a regular basis. Depending on support level, some partners receive this benefit monthly, others six times a year and others three times a year. Is getting the company’s name in front of customers and end-users the most significant motivational factor? The answer is no - it is to help distributors grow their bottom line.

Investing in the Industry's Future

ASA Supplier Partnerships support ASA through dollars above and beyond dues, which assist in funding all ASA-produced events, activities, studies and reports. In supporting the association’s endeavors, the ASA Supplier Partner is underwriting ASA’s activities to provide the tools needed to help distributors prosper and strengthen the industry.

Information to Make Decisions

ASA consistently provides information to members in order to help them make better business decisions. Some of these informational tools include the ASA Monthly Intelligence Report, which is a great example of studies undertaken to provide data to see where one company stands amongst others. ASA’s Operating Performance Report is used to evaluate a company’s operating results in order to pinpoint strengths, weaknesses and improvement opportunities.

The newly-reintroduced monthly Materials Market Digest keeps readers informed of important trends and changes in many different segments of the industry. Not to be left out is the ASA Insights e-newsletter distributed to more than 4,000 individuals weekly, which contains information and snapshots of the PHCP and PVF industry to keep readers current on all trends.

In addition to these written materials, ASA Supplier Partnership support helps to underwrite the annual NetworkASA event by providing powerful speakers to spotlight current trends and provide information that can impact a company’s bottom line. In recent years, ASA Supplier Partnership support has provided NetworkASA attendees the privilege of participating in seminars by George Will, David Kohler, Karl Rove, Mike Ditka and Gene Simmons just to name a few.

Making a Difference

ASA Supplier Partners make a significant investment in ASA in order to make a significant impact on the industry.  “We encourage all companies to recognize that when a Supplier Partner’s branding appears on an ASA event, it goes far beyond just company recognition. It is to relay that these companies are committed to strengthening the channel of distribution. By acting in partnership with ASA, ASA Supplier Partners dedicate themselves to making a company grow and benefit not only for you, but for the next generation,” states Mike Adelizzi, ASA executive vice president.

For further information on the ASA Supplier Partnership Program, please contact Ruth Mitchell at ASA at ruth@asa.net.

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