The Return on Investment is the Growth of an Industry

The motivations for a company to join ASA’s Supplier Partnership Program are much like the program itself – there’s more than meets the eye. One factor is that the sponsorship program provides promotion to over 25,000 industry professionals on a monthly basis.  Some Partners received this benefit 12 times a year, others six and some three times in a year. But is getting the company’s name in front of customers and end users the most significant reason? The answer is No - it is to help distributors grow the bottom line. 


ASA Supplier Partnerships support ASA through dollars above and beyond dues, which assist in funding all ASA-produced events, activities and studies the association undertakes. In supporting the association’s endeavors, the ASA Supplier Partner is underwriting ASA’s activities to provide the tools need to help distributors prosper and strengthen the industry.


….practice, practice, practice. The same goes for how do companies prosper, by having all the information needed to make wise decisions and investments in challenging and prosperous times.  

The tools provided by ASA to members of the PHCP and PVF industry are many. ASA’sMonthly Intelligence Reportis a good example of studies undertaken to provide data to see where one company stands amongst others. ASA’sOperating Performance Reportis used to evaluate a company's operating results in order to pinpoint strengths, weaknesses and improvement opportunities. TheMaterials Market Digestkeep readers informed of important trends and changes in many different segments of the industry. Not to be left out is theASA Insightse-newsletter distributed to over 4,000 individuals weekly which contains information and snapshots of the PHCP and PVF industry to keep readers current on all trends.  

In addition to written studies, ASA Supplier Partnership support helps to underwrite NetworkASA by providing powerful speakers to spotlight current trends and provide information that can impact a company’s bottom line. In recent years, seminars by George Will, David Kohler, Karl Rove, and Mike Ditka have been possible thanks to Supplier Partnerships.


ASA Supplier Partners make a significant investment in ASA in order to make a significant impact on the industry. “It’s important to recognize that the tools and resources ASA provides to help its members achieve prosperity are a direct result of the foresight and generosity of these companies,” states Mike Adelizzi, ASA’s executive vice president. “We encourage all companies to recognize that when a Supplier Partner’s branding appears on an ASA event, it goes far beyond just to keep the name of their company on the tip of your tongue. It’s to relay that these companies are committed to strengthening the channel of distribution. By acting in partnership with ASA, ASA Supplier Partners dedicate themselves to making a company grow and benefit for not only you, but the next generation.”