The motivations for a company to join ASA’s Supplier Partnership Program are much like the program itself – there’s more than meets the eye. One factor is that the sponsorship program provides promotion to over 25,000 industry professionals on a monthly basis. Some Partners received this benefit 12 times a year, others six and some three times in a year. But is getting the company’s name in front of customers and end users the most significant reason? The answer is No - it is to help distributors grow the bottom line.
INVESTING IN THE INDUSTRY'S FUTUREASA Supplier Partnerships support ASA through dollars above and beyond dues, which assist in funding all ASA-produced events, activities and studies the association undertakes. In supporting the association’s endeavors, the ASA Supplier Partner is underwriting ASA’s activities to provide the tools need to help distributors prosper and strengthen the industry.
“HOW DO YOU GET TO CARNEGIE HALL?”….practice, practice, practice. The same goes for how do companies prosper, by having all the information needed to make wise decisions and investments in challenging and prosperous times.
The tools provided by ASA to members of the PHCP and PVF industry are many. ASA’s Monthly Intelligence Report is a good example of studies undertaken to provide data to see where one company stands amongst others. ASA’s Operating Performance Report is used to evaluate a company's operating results in order to pinpoint strengths, weaknesses and improvement opportunities. The Materials Market Digest keep readers informed of important trends and changes in many different segments of the industry. Not to be left out is the ASA Insights e-newsletter distributed to over 4,000 individuals weekly which contains information and snapshots of the PHCP and PVF industry to keep readers current on all trends.
In addition to written studies, ASA Supplier Partnership support helps to underwrite NetworkASA by providing powerful speakers to spotlight current trends and provide information that can impact a company’s bottom line. In recent years, seminars by George Will, David Kohler, Karl Rove, and Mike Ditka have been possible thanks to Supplier Partnerships.