The ASA Supplier Partnership program, introduced in 2010 and enjoying exponential growth each year since, reflects a model of year-round recognition for its participants and provides a wealth of benefit for ASA distributor members. Among the many benefits to the participant is the ability to promote their company to more than 25,000 industry professionals on a regular basis. Getting their company name in front of customers and end users is definitely a motivating factor for the ASA Supplier Partner, but the real advantage of the program is in helping their distributor channel-partners grow their bottom lines.

In regard to the program, Joe Poehling, president of First Supply stated: “When a company participates as an ASA Supplier Partner they are doing much more than supporting ASA. ASA Supplier Partners make a true long-term commitment.” ASA Supplier Partnerships provide year-round support to association initiatives, contributing to such programs as NetworkASA, the Young Executives Division’s Annual Spring Forum and informational tools such as the monthly Pulse Report (industry snapshot of sales performance), Materials Market Digest, Operating Performance Report, the weekly ASA Insights member e-newsletter and much more. Quite simply, by acting in partnership with ASA, Supplier Partners dedicate themselves to growing the industry as a whole for generations to come,” Poehling added.

ASA’s Supplier Partnership program offers participating companies significantly more than a typical “one and done” sponsorship. As a matter of fact, the program provides ASA the flexibility to allocate financial resources for use not only with current programs, but also in the development of new initiatives. “Companies that go above and beyond to support ASA’s activities are rewarded with year-round visibility and recognition, which is more in line with how the ASA Supplier Partnership program benefits ASA’s distributor members,” Coburn Supply president Don Maloney stated.

Bottom line — ASA Supplier Partnerships strengthen the distribution channel for all involved. Please see ASA News each month for an updated list of partners.

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