Dear Industry Colleagues,
Serving as ASA President throughout the course of the past several months has
been a great learning experience for me. During this time, I have been privileged
to represent ASA at various industry events and visit with many of you in the
PHCP and PVF industry. I have been able to report on the successes of the
association and the growing number of benefits that are available to our
members. My first experience with ASA was in 1992 when Kenny Pipe and Supply
started and we became a member of the Southern Wholesalers Association (SWA).
Our company has been a member of SWA and ASA ever since.
Since that first ASA experience, I have witnessed an association of declining
membership and revenues develop into one of great stature within our industry.
Over the past five years, I have experienced the growth of the organization and
watched it become leaner, more organized and more focused under the leadership of
our Executive Vice President Mike Adelizzi. I have also observed the
development of a new strategic plan focused on serving the needs of members.
We have a very well-defined set of values to deliver to our members. The focus
of ASA’s membership benefit package is in four key areas: Benchmarking,
Networking, Advocacy and Education. As an ASA representative at industry
events, I have provided brief highlights from each area. A highlight area for
Education is ASA University. Our Education Foundation is
currently developing its Colleges of Purchasing, Finance and Warehouse Operations.
The College of Sales
and the College of Leadership will be unveiled at NetworkASA
2011 in Las Vegas.
The ASA Education Foundation is moving quickly to introduce these innovative
colleges as well as to broaden our educational offerings and value. One of
ASA’s many Benchmarking benefits includes the Operating Performance Report
(OPR), which provides the most complete,
accurate and up-to-date comparative financial performance information for and
about PHCP and PVF wholesalers in the industry.
In the area of Networking, ASA offers a series of opportunities that are
second-to-none. At the top of that list is our annual convention, NetworkASA
2011, September 13-16 at the Bellagio in Las Vegas, NV.
The event is designed to educate and inform as well as maximize networking time
for industry wholesalers and suppliers. Please see the ASA News section (page
38) for more program detail and speaker information. In last month’s letter, I
highlighted ASA’s Advocacy efforts. Dan Hilton, our Director of Government
Affairs in Washington, D.C., keeps us engaged in daily activities
on “the Hill.” Dan’s addition to the ASA staff at the end of last year provides
us with a valuable resource.
How else are we measuring ASA’s growth? We have strong member involvement in
all areas. Membership is growing at a near-record rate. Participation in our
benchmarking reports is up significantly. Supplier partnerships are well above
and beyond where they have been in recent years. Participation in our
educational events is growing. Our volunteer committees, councils and special
interest divisions have also gained participation. The evidence is
overwhelming. WE ARE AN ASSOCIATION OF GROWTH.
To ensure our future success, we need to continue to develop our programs,
recruit active member volunteers and help ASA remain member-focused. If your
company is not currently a member of ASA, you are certainly missing out. What
better time to become a member than during a time of strong growth? Non-members
are encouraged to contact ASA today at (312) 464-0090 to find out more about
the benefits of becoming a member. Tell them I sent you!
Kenny Pipe & Supply
Letter From The ASA President - An Association of Growth
July 1, 2011