State Water Heaters was a full car sponsor for the No. 27 Ford Fusion driven by Jason Keller in the Federated Auto Parts 300 NASCAR Nationwide Series race at the Nashville Superspeedway in June. State Water Heaters and Baker Curb Racing have a sponsorship arrangement for the No. 27 Ford Fusion in the 2009 NASCAR Nationwide Series. The sponsorship benefits State Water Heaters at the wholesaler, contractor and end-user levels, the company said.