Former president of Noritz Hong Kong will lead U.S. division.
Hisashi Uryu, the former
president of Noritz’s Hong Kong Division, has been named president of Noritz
America Corp. The choice was announced byYoshi
Asano, Noritz America senior marketing manager.
As the new president of Noritz America, he will be a significant asset to an
already thriving team. “I am very enthusiastic to help amplify our market share
in the United States, and with thorough research on products and services to
grasp a deeper understanding of the market, I will develop and execute
strategic business plans that will best suit the current market,” announced
Uryu started with Noritz Japan in 1988 as an engineer at the production process
system division, where he contributed tremendously to the cost-reduction and
productivity of the assembly line. He quickly rose up the ranks within the
Noritz corporation and was given the task of cultivating the Hong Kong market
in 2001, where he successfully penetrated the market in Hong Kong by working
closely with local building engineers and concentrating on “after-sales”
Uryu first turned his skills to the commercial water heater market in Hong
Kong, which was previously dominated by another brand. However, in just three
years, he was able to turn the market around and had gained an 80 percent
market share, making Noritz the leader in the segment. In addition, Uryu is
also credited with conducting rigorous research to develop new products for the
Hong Kong market.
In 2005, the first year in which Noritz launched a kitchen appliance line
outside of Japan, Uryu quickly had the Noritz line positioned as the
best-selling products of the Hong Kong Gas Group, which is the largest gas appliance
distributor. That particular market share went from 0 to 18 percent ―
significant for a territory that was long established with other brands.
Also, he single-handedly built up Noritz’s presence in new residential and
commercial developments in Macao. He was also able to get such top-name
establishments as the MGM and the Wynn hotel groups to use Noritz tankless
water heaters in their hotel/casinos.
Source: Noritz America Corp.