Charlotte, North Carolina will be the host city for ASA’s 2009 Spring Forum, May 18-19, 2009.  Renowned sales expert Joe Ellers will present a two-day educational program around the theme Effective Sales Management through Sales Leadership.  Joe will speak to what principals and sales managers need to know and do to increase sales performance with their sales staffs.

As in previous years, the Spring Forum is presented by the Young Executives Division of ASA and is open to all wholesalers, manufacturers, reps and vendors involved in the PHCP/PVF industry.

The fee for the two-day program is $395 per person, $345 for each additional registrant from the same company and $99 for an accompanying spouse or guest.  A complete brochure detailing the educational program and recreational activities will soon be available.  Registration deadline is April 13.  For more information, please visit www.asa.net. or contact Chris Murin at cmurin@asa.net or 312.464.0090 ext.205.