An online promotion will award a custom-built IRWIN® VISE-GRIP® chopper to the consumer with the best story.
IRWIN Industrial Tools, a Newell Rubbermaid company and maker of the IRWIN®
VISE-GRIP®, announced the “Tell Us Your IRWIN VISE-GRIP Story”
promotion whereby consumers are asked to share the different and unique ways
they have used VISE-GRIP locking pliers or wrenches to solve various problems
either in the workplace or at home.
For years, IRWIN has received hundreds of unsolicited stories from
professional tradesmen, contractors and do-it-yourselfers about the unique ways
they’ve used a VISE-GRIP product outside of its traditional use to solve
various problems either in a pinch or as a permanent solution. The stories
range from makeshift nut crackers and portable camera stands to temporary gear
levers for dirt bikes and door handles.
From July 1 – Oct. 31, 2008, consumers can enter their VISE-GRIP stories
Entries must describe the way they used their VISE-GRIP in 100 words or less
and can include a photo of the product in use. The contest entries will be
judged from Nov. 1 – 15, 2008 to identify the top 50 stories. The story entries
will be selected based on creativity, originality and how the story fits with
the product theme. Consumers will have a chance to vote on the top entries to
help select the winner from Nov. 16 – Dec. 19, 2008. The contest winner will be
announced by Feb. 2009.
“IRWIN VISE-GRIP tools have been a mainstay in the toolboxes of
professional tradesmen, contractors and home owners for more than 80 years. During
that time, we’ve seen many imaginative ways that people have used VISE-GRIP
tools to solve a variety of construction or every day challenges that highlight
its performance and durability,” said Curt Weber, director of marketing, IRWIN
Industrial Tools. “We’re excited to create a formal opportunity for consumers
to share their unique VISE-GRIP stories with us and reward them for their loyalty
The “Tell Us Your IRWIN VISE-GRIP Story” promotion grand prize is an
IRWIN VISE-GRIP custom-branded chopper valued at $25,000 built by East Coast
Custom Cycles. Throughout the promotion, consumers can log on to the Web site and
vote for their favorite story; enter a sweepstakes to win an IRWIN VISE-GRIP
tool set; or play Instant Win games for a chance to win other IRWIN VISE-GRIP
prizes such as the Quick Adjusting Wrench, GrooveLock pliers or various professional