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Wholesaler
Wiseway Supply, based in Florence, KY, has created a new brand identity to
better convey its initiatives in onsite wastewater treatment, institutional MRO
and commercial plumbing, as well as the company’s competitive advantages.
The family-owned supply house says its business is built on personal
relationships and high-level service.
Its new tag line reads, “Know-How Meets Can-Do,” to communicate its commitment
to helping both its customers and vendors grow.
The new brand involves a change in the company color, its logos and the name of
its showroom, which is now called Design Showroom.