ASA's center for Advancing Technology

ASA's Center For Advancing Technology [Insert photo: 0406_home.jpeg] ASA's Center for Advancing Technology is now offering showroom marketing services from HomePortfolio, a leading consumer Internet company that offers the largest database of premium home design products in the industry.

HomePortfolio's comprehensive database of premium home design products showcases 700,000 products from 1,700 of the best manufacturer brands in the industry, which makes it easy for consumers, architects, and interior designers to find the right products for their new homes, additions, and renovation projects. They can search for products at using specifications such as “gooseneck,” “copper,” “contemporary,” or “traditional.” This Internet traffic is then converted into showroom traffic when the buyers enter their zip codes to find their local showroom. ASA member F.W. Webb Company of Burlington, Massachusetts and their “Frank Webb's Bath Centers” have been using the HomePortfolio service with good results.

“Searching is all about finding the products you want quickly, and identifying the nearest showrooms where you can touch and feel them,” says Pete Steiner, VP of Sales at HomePortfolio. “We're delighted to be expanding our partnership with F.W. Webb.”

“F.W. Webb Company wants to make sure that individuals coming to our sites have a great user experience, and working with HomePortfolio provides us with that assurance,” said John Provencal, Vice President of F.W. Webb Co.

If you are interested in an online demonstration of HomePortfolio, contact Kevin Price at the ASA Center for Advancing Technology at 800-608-7308 or