Advances in technology provide the opportunity to enhance business and improve profitability. ASA’s Center for Advancing Technology is committed to discovering these opportunities and presenting them to ASA members.

HomePortfolio® - the Kitchen & Bath Showroom Solution!

HomePortfolio® ( is an online marketplace to promote and build foot traffic to a distributor’s showrooms. This program generates over1 million leads to dealers each year!

  • The Search Portfolio system helps customers find exactly what they want-(your products!) and Where To Buy It® -(Your Showroom!)


  • It helps customers understand your product line’s features and options, and then directs them to the closest showroom where they can see the product, talk with your professional showroom staff, and purchase the products they want.


  • The 4 million unique visitors annually are actively seeking for products:
      78% female
      55% HHI > $100K, age 25-54
      62% plan to buy within 90 days
      47% are working on a major renovation project
      23% are interested in new construction
      In addition, there are 100,000 designers, architects and builders that utilize the site.

  • Many ASA members are already using HomePortfolio® to increase their showroom business. Here’s what they have to say: received over 320 visitors IN ONE DAY after we ran an ad with our website. Those 320 people clicked on over 9,000 links in our site. I think we can safely assume they looked at thousands of products thanks to your database…we get many referrals per month directly from and a lot of feedback from customers on a consistent basis that they find our website very helpful and easy to use.”
    Thank you HomePortofolio!
    Danielle Frank
    F.W. Webb Co., Burlington, MA

    “Premier Bath and Kitchen is at the gateway to the wine country. Our clients are among the savviest consumers in the world. I am confident that our new partnership with HomePortfolio will enhance our opportunities to delight a broader base of customers with the beautiful array of products in our offering.”
    Barry Nitzberg, Vice President, Sales & Marketing
    PACE Supply, Santa Rosa, CA

    “Being a HomePortfolio dealer is a wonderful way to promote our Luxury Bath Center showrooms. Torrington Supply is a recognized name in Connecticut, but our showrooms are relatively new. Our relationship with HomePortfolio will help drive people to our website, and increase traffic in our showrooms.”
    Nancy Becker, Vice President
    Torrington Supply, Waterbury, CT

    For more information on the HomePortfolio® program, visitwww.asa.netin the Technology section. Look around while you’re there and discover everything ASA’s Center for Advancing Technology has to offer you!

    Contact Kevin Price, Director of the Center for Advancing Technology, at 800-608-7380 or