Emerson Survey Shows Contractors' Concerns Over 13 SEER Emerson Climate Technologies reported that its final quarterly 13 SEER survey from 2005 showed a majority of HVAC contractors (56%) have serious economic and technical concerns as the 13 SEER regulation goes into effect. The survey, the last in a series, asked HVAC contractors and distributors across the industry questions to gauge their awareness, planning, actions and concerns regarding the new regulation. These surveys provided a look into the market's transition, related to maintaining uninterrupted product delivery and high quality levels as original equipment manufacturers (OEMs) release their new 13 SEER models to the industry.

Results of the survey revealed:
  • 30% were concerned about the increased selling price of the new units, reduced demand due to higher price, competition undercutting on specifications and price, growing preference for repair vs. replace and reduced margin on 13 SEER systems.
  • 26% had technical concerns, such as the size of the 13 SEER systems, the possibility of mismatched systems, adequate training for technicians and the increased usage of R-410A systems.
  • Contractors' 13 SEER selling strategies, which included promoting benefits and services to upsell homeowners, such as higher efficiency (14 SEER and above), comfort (modulation, humidity control) and improved indoor air quality.
Emerson also introduced the Get SEERious™ educational booklet, which provides information to contractors about upselling opportunities. The booklet and survey is part of the company's Get SEERious campaign, designed to educate contractors, distributors and homeowners.

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