61% say business increased in the first half; even more look to a better 2006
Our return rate of 18% was exceptional for a detailed survey of this nature, and significantly increased from 13% returns in 2003. This reporter will venture an educated guess that the spurt in response rate is itself a sign of better times in the PVF marketplace. My experience over many years of doing editorial surveys has been that business owners are more likely to take time to respond when business conditions are good than when in a slump. Basic human psychology comes into play. People like to draw attention to the good things happening in their lives much more than the bad.