"Essentials" Now Available On-Line

Adoption of the Foundation's Essentials of Profitable PHCP course has grown significantly in 2005. Whether it is attendance at the day-long seminars presented throughout the US or participation in “in-house” discussions, the program is earning rave reviews from participants who learn the difference between margin and mark-up, why price concessions kill profits, what mistakes really cost and where the gross margin really goes. The course includes 10 short chapters, quizzes, a final exam and a certificate of completion. A PowerPoint presentation with instructor notes and learning exercises is available. The program has recently been made available on-line through the Foundation's website (www.asaef.org).