Bedford, Mass.-based F.W. Webb has joined the Plumbing-Heating-Cooling Contractors - National Association's Logo Partner Program. As a logo partner, F.W. Webb will display the PHCC logo on boxes containing its PurePro faucets. The wholesaler also will apply a portion of the product's sale price as credit toward the dues of the PHCC member who purchased the product.
“F.W. Webb is seeing a continuous erosion of the contractor's market because of the mass retailers,” John Provencal, vice president of plumbing, heating & LP sales at F.W. Webb, said in a statement. “We decided to develop a private label that would differentiate the products offered by the contractor from those available in the mass retail market. In the end, the consumer is the winner.”