F.W. Webb and the Plumbing-Heating-Cooling Contractors - National Association jointly introduced the PurePro faucet line offered in conjunction with the PHCC Logo Partner Program at a press conference during ISH North America in Boston in October. “PurePro is a purely professional brand that allows tradesmen to maintain margins while providing consumers with a product superior over others offered at comparable prices,” said John Provencal, vice president/plumbing, heating and LP sales at F.W. Webb, Bedford, Mass. The wholesaler started out with 15 stockkeeping units and recently added six more. “We're starting to get into different decorative finishes,” said Tim O'Connell, plumbing products manager at F.W. Webb. “All of our faucets have the name etched in the back so there is no confusion about where they came from.” The faucets come with a limited lifetime warranty. Pictured at the press conference are (left to right) F.W. Webb's John Provencal; Jim Stack, president of Stack Plumbing and president-elect of the PHCC-NA; Tim O'Connell of F.W. Webb; and Ike Casey, executive vice president, PHCC-NA.