Hansgrohe USA has adopted a new vision statement - “Passionate People, Products and Practices: Hansgrohe Is Your Leading Partner.” The new statement will serve as a “blueprint” for the company as it works to achieve $100 million in annual revenues in North America by the end of 2008. That figure would represent a 40% increase compared with projected sales of $60 million for the current year. The company entered the North American market in the late 1980s. It had less than $3 million in annual sales a decade ago. Pictured, left to right, are: Chris Marshall, president of Hansgrohe USA; Winston Ellis, production manager; and Gary Jensen, information systems administrator. Marshall introduced the vision statement to 300 company employees in September, pointing out that the company has room to grow within the $4.3 billion North American plumbing segment.