Aston Showers introduced its U.S. product line of affordable luxury steam showers, shower panels, traditional shower enclosures, and whirlpool tubs at the 2004 Kitchen/Bath Industry Show in Chicago. Standard models come equipped with an electronic touchpad for control of the available features, including a built-in BOSE® speaker system, steam function, whirlpool, body sprays, venting fan, lights and other products. The company has positioned itself at a price point between the $400 to $1,000 estimated cost for a basic shower stall and the $10,000+ for a custom-built shower system.